As a small business owner, staying inspired and informed is key to growth and resilience. Running a business is an ongoing learning process, and books have always been my go-to for fresh ideas, strategic insights, and the occasional nudge of encouragement.
This list combines books I’ve read (and re-read) that continue to offer new wisdom with a few I’m excited to explore in 2025. Each one is packed with actionable advice, stories, and strategies to help you thrive, whether you’re a maker, retailer, or service provider.
Let’s dive in—here’s your book-a-month reading plan for 2025!
January: The Miracle Morning by Hal Elrod
Start the year with a game-changing morning routine that primes you for success. Elrod’s simple yet powerful practices—silence, affirmations, visualization, exercise, reading, and scribing—are perfect for entrepreneurs seeking structure and focus to conquer their goals. For an even more tailored experience, check out The Miracle Morning for Entrepreneurs, which dives deeper into how these habits can specifically help business owners drive growth and innovation. It’s an inspiring way to hit the ground running in 2025.
February: The Handmade Marketplace by Kari Chapin
For handmade and product-based businesses, this book offers insights into selling your work online, at craft fairs, and to retailers. It’s packed with tips on marketing your work, connecting with your audience, and finding your sales sweet spots—whether online, at fairs, or in retail partnerships. With practical tips and inspiration, it’s a great read to prep for spring markets and craft fair season, shaking off the winter blues.
March: Profit First by Mike Michalowicz
This one is on my personal reading list for 2025, and I can’t wait to dive in. Profit First flips traditional accounting on its head, prioritizing profitability and financial clarity. As tax season approaches, this book could be the financial reset your business needs to thrive year-round. Michalowicz’s system helps small business owners prioritize profitability, ensuring your hard work leads to financial stability and peace of mind.
April: Building a StoryBrand by Donald Miller
Spring is the perfect time to freshen up your marketing. This book is a classic for a reason. It teaches you how to craft a brand story that resonates with your audience, how to clarify your message, connect with your customers, and make your brand unforgettable. Every time I revisit it, I find new ways to refine my messaging and connect with my customers—and I’m sure you will, too.
May: You Are a Badass by Jen Sincero
We all hit moments when self-doubt creeps in. This witty and relatable book is the antidote. It’s full of motivation and practical advice to help you push past fear and embrace your full potential. I return to it often for a confidence boost and actionable takeaways that remind me to think big. It’s the perfect reminder to shake off self-doubt and step into your full potential.
June: Everything is Figureoutable by Marie Forleo
Summer is a season of growth and optimism, and this book embodies that energy. Forleo’s mantra—that every challenge has a solution—is a powerful reminder for small business owners. Her insights are relatable and actionable, helping you tackle obstacles with a fresh perspective.
July: Company of One by Paul Jarvis
I’m adding this to my reading list for 2025 because its message feels especially relevant: you don’t have to scale endlessly to succeed. Jarvis explores the benefits of staying intentionally small, focusing on sustainability, and creating a business that works for you. For those of us seeking balance and clarity, this book feels like a breath of fresh air. When life gets hectic mid-year, this book reminds you that bigger isn’t always better.
August: The E-Myth Revisited by Michael E. Gerber
Another addition to my 2025 reading list, this classic helps you step back and work on your business, not just in it. Gerber’s insights on systematizing operations and thinking like an entrepreneur (not just a technician) are invaluable for building a sustainable, scalable business. As you plan for fall, learn how to systematize operations so you can focus on scaling sustainably.
September: Contagious by Jonah Berger
What makes ideas, products, or businesses go viral? Berger’s research-backed insights reveal the psychology of sharing and how you can apply it to your marketing strategies. I’ve returned to this book multiple times, always finding new ways to make my marketing more impactful. Kick off the fall season by learning what makes ideas and products go viral ahead of the busiest season of the year.
October: Traffic Secrets by Russell Brunson
With the holiday season on the horizon, October is the perfect time to focus on driving traffic to your website or store. Brunson’s guide is a playbook for attracting your ideal customers and converting them into loyal buyers. It’s a must-read for small business owners navigating the digital landscape.
November: Think and Grow Rich by Napoleon Hill
Thanksgiving is a time to reflect on your purpose and dreams. This timeless classic has inspired generations of entrepreneurs to dream big and take action. I’ve read it many times, and each revisit brings fresh insights.
December: Believe It by Jamie Kern Lima
December is the season of believing—whether it’s in holiday magic or your own potential. As the year winds down, Jamie Kern Lima’s story is the perfect inspiration. Her journey of building IT Cosmetics from scratch to a billion-dollar brand is a testament to resilience, authenticity, and the power of unwavering belief. This book encourages you to reflect on your 2025 accomplishments and enter the new year ready to dream even bigger.
Final Thoughts
These books offer a mix of inspiration, practical strategies, and transformational insights for small business owners. Some are staples I’ve read over and over again, while others are new additions to my 2025 list that I can’t wait to explore.
Pick up one book each month, and let the lessons you learn fuel your business growth. Whether you’re looking for better financial habits, stronger marketing strategies, or a boost in confidence, this list has you covered.
