I spend my days deep in social media for small businesses, downtown organizations, and local marketplaces. I see what gets traction, what quietly flops, and what slowly builds momentum even when it doesn’t look flashy at first. If I’ve learned anything as a content marketing manager, it’s this: success on social media is about doing the right things consistently. This isn’t a “go viral … [Read more...] about A Simple Guide to Succeeding on Social Media (From the Trenches)
About Madelyn Houser Webb
Marketing with Maddie: Consistency Over Everything
If there's one thing I could get every small business owner to really believe when it comes to marketing, it's this: Consistency. Is. Everything. You don’t have to be a video editing pro. You don’t need to go viral. You don’t need a perfect Instagram grid or animations in every Reel. What matters most is showing up. The algorithms on TikTok, Instagram, and Facebook are literally … [Read more...] about Marketing with Maddie: Consistency Over Everything
The Digital Marketplace Revolution: Why Your Chamber Needs One Now
Adapt or fall behind—learn how to bring your chamber into the future of commerce. In today’s fast-paced digital economy, chambers of commerce and membership-based organizations face a critical choice: embrace innovation or risk falling behind. The traditional methods of fostering member connections and driving local commerce are no longer enough. To remain relevant, competitive, and valuable to … [Read more...] about The Digital Marketplace Revolution: Why Your Chamber Needs One Now
Building Member Loyalty: Strengthening Connections Through Innovative Approaches
Loyalty is the lifeblood of any membership-based organization. Whether you're managing a chamber of commerce, an economic development department, or any other organization that thrives on member engagement, the challenge remains the same: How do you not only attract members but also retain them for the long haul? The answer lies in creating meaningful connections that go beyond basic membership … [Read more...] about Building Member Loyalty: Strengthening Connections Through Innovative Approaches
How to Create a Thriving Online Community
Key Strategies for Building a Thriving Online Community 1. Engage with Your Audience Regularly Consistent engagement is crucial to maintaining an active and vibrant community. Use social media platforms, newsletters, and community forums to keep in touch with your audience. Respond to comments, ask for feedback, and create interactive content that encourages participation. Hosting regular … [Read more...] about How to Create a Thriving Online Community