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Madelyn Houser Webb

About Madelyn Houser Webb

Marketing Content Manager

Madelyn has worked in sales and marketing throughout her career. She has a passion for all things social media, marketing, and content. She leads in creating, executing, and analyzing digital marketing campaigns as well as managing social media channels.

The Digital Marketplace Revolution: Why Your Chamber Needs One Now

January 20, 2025 By Madelyn Houser Webb

Adapt or fall behind—learn how to bring your chamber into the future of commerce. In today’s fast-paced digital economy, chambers of commerce and membership-based organizations face a critical choice: embrace innovation or risk falling behind. The traditional methods of fostering member connections and driving local commerce are no longer enough. To remain relevant, competitive, and valuable to … [Read more...] about The Digital Marketplace Revolution: Why Your Chamber Needs One Now

Filed Under: Blog

Building Member Loyalty: Strengthening Connections Through Innovative Approaches

August 23, 2024 By Madelyn Houser Webb

Loyalty is the lifeblood of any membership-based organization. Whether you're managing a chamber of commerce, an economic development department, or any other organization that thrives on member engagement, the challenge remains the same: How do you not only attract members but also retain them for the long haul? The answer lies in creating meaningful connections that go beyond basic membership … [Read more...] about Building Member Loyalty: Strengthening Connections Through Innovative Approaches

Filed Under: Blog Tagged With: Member Retention, Online Marketplaces

How to Create a Thriving Online Community

August 1, 2024 By Madelyn Houser Webb

Key Strategies for Building a Thriving Online Community 1. Engage with Your Audience Regularly Consistent engagement is crucial to maintaining an active and vibrant community. Use social media platforms, newsletters, and community forums to keep in touch with your audience. Respond to comments, ask for feedback, and create interactive content that encourages participation. Hosting regular … [Read more...] about How to Create a Thriving Online Community

Filed Under: Blog Tagged With: Online Community

Future-Proofing Membership Directories: The Importance of Digital Transformation

June 14, 2024 By Madelyn Houser Webb

For economic development organizations, chambers of commerce, and other member-based groups, the transition to digital platforms is not just a trend, but a necessity. Member Marketplace Inc’s Member Connection Marketplace offers a modern, dynamic alternative that surpasses the capabilities of traditional directories. Here’s why making the switch is essential for future-proofing your … [Read more...] about Future-Proofing Membership Directories: The Importance of Digital Transformation

Filed Under: Blog Tagged With: Member Engagement

Leveraging Influencers: Shop Iowa’s Success Story

May 30, 2024 By Madelyn Houser Webb

In 2024, influencer marketing has become a game-changer for businesses of all sizes. For small businesses, in particular, leveraging the reach and credibility of influencers can help to boost brand awareness and drive traffic. At Member Marketplace, we’ve seen firsthand the impact of influencer marketing through our Shop Iowa Squad ambassador program on our Shop Iowa Marketplace. Here’s a closer … [Read more...] about Leveraging Influencers: Shop Iowa’s Success Story

Filed Under: Blog

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