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Welcome to "Cherie's Thoughts", a subsection of our blog where Member Marketplace Founder & CEO, Cherie Edilson, shares her thoughtful and timely take on small business perspectives, e-commerce, and relatable anecdotes about growing a business.

Originally, "Cherie Thoughts" just popped out during team meetings, but with their relatable charm, the team couldn't resist giving them a home of their own on our blog. Join Cherie on a delightful journey through the ups and downs of entrepreneurship, filled with real-world stories, a sprinkle of humor, and a generous dose of wisdom.

You’re Not Behind. You’re Just Running a Business.

January 9, 2026 By Cherie Edilson

If your business feels a little behind right now, you are not alone. Behind on posting, behind on updates, behind on trying the latest tool everyone says you need. It can feel like everyone else is moving faster while you are just trying to keep up. But here is the truth most small business owners do not hear enough. You are not behind. You are just running a business. Running a real business … [Read more...] about You’re Not Behind. You’re Just Running a Business.

Filed Under: Blog, Cherie Thoughts Tagged With: Small Business

Shopping Small Isn’t Always Convenient. That’s the Point We Need to Fix.

January 2, 2026 By Cherie Edilson

Recently, a local consumer sent us a private message expressing frustration with the messaging to shop small. Winter weather had led to closures around Small Business Saturday, which she understood. What felt harder to reconcile was that when she wanted to shop small during the week, many local stores were closed. She travels through multiple towns Monday through Wednesday and genuinely wants to … [Read more...] about Shopping Small Isn’t Always Convenient. That’s the Point We Need to Fix.

Filed Under: Blog, Cherie Thoughts

Beyond Field of Dreams: The Real Work of Business Building

April 2, 2024 By Cherie Edilson

As an Iowa girl who grew up amidst the cornfields, "Field of Dreams" has always held a special place in my heart. The idea that "if you build it, they will come" is not only a memorable line from the movie but also a concept that many of us have taken to heart. However, as much as I love the sentiment behind those words, I've come to realize that in the world of business, it's not quite as simple … [Read more...] about Beyond Field of Dreams: The Real Work of Business Building

Filed Under: Blog, Cherie Thoughts Tagged With: Marketing, Small Business

Raising Babies & Business: Championing Women Entrepreneurs

March 4, 2024 By Cherie Edilson

As Women's History Month unfolds, I find myself reflecting on the remarkable journey of women in entrepreneurship, particularly those who, like me, dared to embark on the adventure of business ownership while raising young children. This is not just a tale of business growth; it's a celebration of the indomitable spirit of mothers who defy odds and stereotypes to pursue their dreams. My journey … [Read more...] about Raising Babies & Business: Championing Women Entrepreneurs

Filed Under: Blog, Cherie Thoughts

Falling in Love with Your Small Business Again: A February Affair

February 7, 2024 By Cherie Edilson

February—the month of love and affection—is not just reserved for romantic relationships. It's also the perfect time to rekindle the flame with something equally significant in your life: your small business. As a mom who has experienced the profound journey of motherhood four times over, I can't help but draw parallels between nurturing a business and nurturing a family. Just as with marriages … [Read more...] about Falling in Love with Your Small Business Again: A February Affair

Filed Under: Blog, Cherie Thoughts

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