Here in Iowa, the Midwest’s freezing temperatures are hitting hard, evoking major déjà vu from my early business days. I remember the struggle when customers wouldn’t brave the cold, impacting sales and leaving us business owners scrambling for solutions. It’s not so different from the summer months when lightning would strike during a farmers market, drenching my products.
There have been major weather events all across the U.S. these past few weeks. I’ve come across numerous posts from businesses discussing how these events are affecting businesses. Some shops are closing early, while others remain closed for days on end. However, there are those who have made a strategic shift, promoting their online web stores to continue receiving sales when customers aren’t venturing out.
How to Tackle a Frigid Challenge?
First off, diversify.
Don’t put all your eggs in the in-person sales basket. We’re in the digital age, where having an online presence is crucial. Set up your shop online, showcase your goods, and tap into a broader audience. Don’t wait for another weather scenario; have your storefront ready, nurture customers to shop online, and make it convenient for them to choose how they want to shop. Consider adding a discount or a sale for those customers who support you when you need them most, whether in-store on online.
Now, let’s talk about fulfillment.
Offering delivery is a game-changer for customers who want to stay warm at home. What would make them prefer your online shop if they have to head out to pick it up or wait several days for it to arrive? For local customers, embrace delivery apps that make it easy to get your goods in the hands of local customers the same day. I just discovered Roadie – an app by UPS. Let me know if you’ve tried this before. I want to hear your thoughts.
For other items that can be shipped, make it extra special when it arrives. Add a thank you card, candy, or wrapping. Anything you can do to make your unboxing extra special makes your customers feel extra appreciated, and more likely to order again next time.
Final thoughts.
Selling online is not just a workaround; it’s a lifeline for times like these. Remember, lessons from the past guide us – diversify your offerings, keep a safety net of online options to shop, and ensure your business can weather any storm.
Stay warm and resilient!
