If there's one thing I could get every small business owner to really believe when it comes to marketing, it's this: Consistency. Is. Everything. You don’t have to be a video editing pro. You don’t need to go viral. You don’t need a perfect Instagram grid or animations in every Reel. What matters most is showing up. The algorithms on TikTok, Instagram, and Facebook are literally … [Read more...] about Marketing with Maddie: Consistency Over Everything
AI for Small Businesses: The Game Changer Main Street Retailers & Handmade Businesses Can’t Ignore
If you’re a small business owner, especially a local retailer or handmade seller, you probably remember the shift that e-commerce brought in 2020. As the world moved online, businesses that adapted thrived, while those that resisted struggled to keep up. Now, a new wave of transformation is here—Artificial Intelligence (AI). And just like e-commerce, it’s not just for big brands. For small … [Read more...] about AI for Small Businesses: The Game Changer Main Street Retailers & Handmade Businesses Can’t Ignore
Preparing for Black Friday, Small Business Saturday, and Cyber Monday: A Complete Guide for Small Business Owners
The holiday shopping season is right around the corner, and for small business owners, this period brings immense opportunity. Black Friday, Small Business Saturday, and Cyber Monday mark the kick-off for holiday spending and are peak times for generating sales, reaching new customers, and rewarding loyal ones. Planning ahead is crucial, so here’s your ultimate guide to preparing your business and … [Read more...] about Preparing for Black Friday, Small Business Saturday, and Cyber Monday: A Complete Guide for Small Business Owners
Cutting Costs, Boosting Impact: 3 Innovative Marketing Solutions for Small Businesses
As a small business owner, managing marketing expenses can be a daunting task, especially when operating on a tight budget. But, with strategic planning it's possible to achieve marketing results without breaking the bank. Leverage Social Media Marketing: In today's digital age, social media has become a powerful marketing tool for small businesses to reach and engage with their target audience … [Read more...] about Cutting Costs, Boosting Impact: 3 Innovative Marketing Solutions for Small Businesses
Beyond Field of Dreams: The Real Work of Business Building
As an Iowa girl who grew up amidst the cornfields, "Field of Dreams" has always held a special place in my heart. The idea that "if you build it, they will come" is not only a memorable line from the movie but also a concept that many of us have taken to heart. However, as much as I love the sentiment behind those words, I've come to realize that in the world of business, it's not quite as simple … [Read more...] about Beyond Field of Dreams: The Real Work of Business Building