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You’re Not Behind. You’re Just Running a Business.

January 9, 2026 By Cherie Edilson

If your business feels a little behind right now, you are not alone. Behind on posting, behind on updates, behind on trying the latest tool everyone says you need. It can feel like everyone else is moving faster while you are just trying to keep up.

But here is the truth most small business owners do not hear enough. You are not behind. You are just running a business.

Running a real business means serving customers, managing inventory, handling invoices, and making dozens of decisions every day. It means doing the work, not just talking about it online. And that work matters, even when it does not show up as a post or a metric.

The comparison noise is louder than ever. It can look like others are posting more, growing quicker, or figuring things out sooner. What you do not see are the false starts, the help behind the scenes, or the ideas that never worked. You are seeing highlights, not reality.

Progress is rarely built in big leaps. It comes from small moments, done consistently when you can fit them in. Updating one listing. Responding to one request. Sharing one helpful update. Those small actions add up over time.

Instead of asking, “What am I behind on?” it can help to ask a different question.

Where do people already look for my business?

Is my information easy to find and up to date?

What is one small thing I can improve this week?

You do not need to do everything. You do not need to do it all at once. You do not need to look like anyone else. You are not behind. You are building something real.


A small note, if this resonated

If this message felt like something you needed to hear today, I wrote a book with that same intention. Big Prayers for Small Business is a short, grounding read for business owners who are carrying a lot. It is not about hustle or tactics. It is about encouragement, perspective, and remembering why you started when things feel heavy or noisy. It is the kind of book you can open when you need a reminder that you are doing better than you think.

If that sounds helpful, I wanted you to know it exists. And, I’ve made it available in three different ways:

Free (Google Doc)

Kindle

Paperback Print

View on Small & Local

Filed Under: Blog, Cherie Thoughts Tagged With: Small Business

Cherie Edilson

About Cherie Edilson

Cherie Edilson is the CEO & Co-Founder of Member Marketplace, Inc., a platform dedicated to helping small businesses market and sell together in their local communities. Cherie started Member Marketplace after owning and operating her own handmade products business. With firsthand knowledge of how hard it can be for small businesses to succeed without access to local, collaborative tools, Cherie set out to develop an affordable and innovative solution to help them reach new customers and make a larger impact in their local economy. Today, Member Marketplace's tools have enabled communities and small business owners all over the country to tap into the power of collective marketing and digital transformation.

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