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AI for Small Businesses: The Game Changer Main Street Retailers & Handmade Businesses Can’t Ignore

March 3, 2025 By Cherie Edilson

If you’re a small business owner, especially a local retailer or handmade seller, you probably remember the shift that e-commerce brought in 2020. As the world moved online, businesses that adapted thrived, while those that resisted struggled to keep up. Now, a new wave of transformation is here—Artificial Intelligence (AI). And just like e-commerce, it’s not just for big brands. For small … [Read more...] about AI for Small Businesses: The Game Changer Main Street Retailers & Handmade Businesses Can’t Ignore

Filed Under: Blog Tagged With: Marketing, Small Business

How the Marketplace Request Feature Can Help Drive Leads to Your Businesses

January 28, 2025 By Cherie Edilson

The "Request" feature on the new Member Connection Marketplace is here to empower organizations by strengthening ties within their networks and communities. It’s designed to encourage businesses and individuals to "look local first" when seeking products or services. Whether you’re a membership organization connecting businesses across regions or a local economic development group supporting … [Read more...] about How the Marketplace Request Feature Can Help Drive Leads to Your Businesses

Filed Under: Blog Tagged With: Member Engagement, Member Retention, Online Community, Shop Local

12 Must-Read Books for Small Business Owners in 2025

December 30, 2024 By Cherie Edilson

2025 Reading List for Small Business Owners

As a small business owner, staying inspired and informed is key to growth and resilience. Running a business is an ongoing learning process, and books have always been my go-to for fresh ideas, strategic insights, and the occasional nudge of encouragement. This list combines books I’ve read (and re-read) that continue to offer new wisdom with a few I’m excited to explore in 2025. Each one is … [Read more...] about 12 Must-Read Books for Small Business Owners in 2025

Filed Under: Blog Tagged With: Personal Development, Small Business

Preparing for Black Friday, Small Business Saturday, and Cyber Monday: A Complete Guide for Small Business Owners

October 28, 2024 By Cherie Edilson

The holiday shopping season is right around the corner, and for small business owners, this period brings immense opportunity. Black Friday, Small Business Saturday, and Cyber Monday mark the kick-off for holiday spending and are peak times for generating sales, reaching new customers, and rewarding loyal ones. Planning ahead is crucial, so here’s your ultimate guide to preparing your business and … [Read more...] about Preparing for Black Friday, Small Business Saturday, and Cyber Monday: A Complete Guide for Small Business Owners

Filed Under: Blog Tagged With: Black Friday, Cyber Monday, Marketing, Small Business, Small Business Saturday

Beyond Field of Dreams: The Real Work of Business Building

April 2, 2024 By Cherie Edilson

As an Iowa girl who grew up amidst the cornfields, "Field of Dreams" has always held a special place in my heart. The idea that "if you build it, they will come" is not only a memorable line from the movie but also a concept that many of us have taken to heart. However, as much as I love the sentiment behind those words, I've come to realize that in the world of business, it's not quite as simple … [Read more...] about Beyond Field of Dreams: The Real Work of Business Building

Filed Under: Blog, Cherie Thoughts Tagged With: Marketing, Small Business

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