In today's digital age, businesses are constantly seeking ways to enhance their online presence and connect with their target audience effectively. One of the fundamental choices they face is whether to list themselves in a traditional business directory or to leverage the power of an online marketplace. While both options serve as platforms for businesses to showcase their products or services, … [Read more...] about The Case for Marketplaces: Why Your Chamber of Commerce Needs a Marketplace, Not Just a Directory
The Importance of Shopping Local: Supporting Your Community and Economy
In today's globalized world, where online shopping and multinational corporations dominate the retail landscape, it's easy to overlook the importance of shopping locally. However, supporting local businesses is more critical than ever. This blog article will explore the numerous benefits and reasons why shopping local should be a priority for individuals and communities alike. Economic … [Read more...] about The Importance of Shopping Local: Supporting Your Community and Economy
From Start to Cart: How California SBDC’s Program is Revolutionizing E-Commerce for Small Business Owners
Now more than ever, it's crucial for businesses to have a strong online presence. As a product-based business owner, it can be challenging to navigate the complex world of e-commerce. That's where California Shop Small's 'From Start to Cart' program comes in. This 6-week program, an initiative of the Orange County Inland Empire Small Business Development Network (SBDC) and Northern California … [Read more...] about From Start to Cart: How California SBDC’s Program is Revolutionizing E-Commerce for Small Business Owners
A Love Letter to America’s SBDC’s
Small Business Development Centers (SBDC’s) have a special place in our heart. When I was embarking on my entrepreneurial adventure 5 years ago, I found myself speaking with an SBDC counselor for the first time. Today I still work closely with the Iowa SBDC, not only to help support the growth of my business, but also to support businesses all across the state of Iowa and beyond. Small Business … [Read more...] about A Love Letter to America’s SBDC’s
Economic Opportunity for Small Businesses In The Digital Age
In a 2020 survey from Mainstreet America, only 53% of small retailers used e-commerce strategies during holiday shopping. Surprising, considering that the growth of online commerce has drastically changed the retail industry in the last few years. Online commerce remains an untapped resource for many small businesses, and represents a key area of focus for economic developers centered on … [Read more...] about Economic Opportunity for Small Businesses In The Digital Age